RHL
Offering private rented properties and apartment block management across the North West.
The brief
RHL wanted to stand apart from the typical, mundane design concepts that many housing associations adopted at the time. They required a distinctive and contemporary brand identity that would work across all materials and express RHL's core values of being friendly and welcoming.
"We created the ‘Welcome home’ concept, which combined a vibrant, friendly, illustrative style with a contemporary typeface. "
The solution
Illustrations such as fluffy slippers, family picture frames and pet cats were used to convey feelings of comfort, security and belonging. We wanted the brand to reflect that even if you are renting a house or flat, it should still feel like home. When it was launched in 2011, the illustrative style was unusual for the social housing sector and became massively popular with service users. This led to RHL winning several awards and inspiring many other businesses in the sector.
Deliverables
Brand & Strategy / Campaigns & Creative
We'd love to work with you.
We can help ambitious brands stand out and earn more with our websites and branding. Discuss a project with one of our specialists today!
Manchester
0333 242 0647
enquiries@22group.co.uk
26 Dale Street, Manchester, M1 1FY
Find us on Google Maps
London
0333 242 0647
enquiries@22group.co.uk
326 City Road, London, EC1V 2PT
Find us on Google Maps
Our partners
22 Group is the umbrella company for creative work.
Check out our specialised branches for work in the property and finance sectors: Property Stream | Finance Stream
22 Group is a proud member of The Pride, an alliance of independent creative and communications companies.
Copyright © 22 Group Ltd. 2024. All rights reserved.