Google’s algorithm is not as complicated as it may first appear to the average business owner. Google Panda 4.2 which will be phase-rolled out over the next few months is leaving many business owners feeling anxious as to how their sites will be affected, as a slight manipulation to search rankings can leave them with substantial amounts worth of custom lost or gained.

Google Panda 4.2 targets poor quality content, meaning sites with thin or substandard content will be ranked lower than those who provide regular and useful content, driving towards providing the end user with a better experience.

These changes should be seen as a positive as it increases the pressure to provide rich content, which should be something every business strives towards.