To recognise International Women’s Day, we're getting to know a snapshot of the women that work at 22Group. 

We asked Pernilla, Paula and Monica some questions to find out more about them.

The lady behind strategic marketing plans, clever copy and ideas for exciting campaigns: Pernilla

• What did you want to be when you were young?
  

At a young age I was 100% set on being an actress. Later on, a journalist.

• What was your first job?
  

Chef / Cleaner at the Centre Medical, Avoriaz, France. Dream job for 6 months - I cooked and cleaned for a few hours each morning then skied for rest of the day. Happy days!

But my first ‘proper’ job after that was as a writer for a local Covent Garden based Magazine, later Managing Editor.

• What job would you be terrible at?
  

Accountancy

• If you could only eat one meal for the rest of your life, what would it be?
  

Pizza

• If you could switch roles with someone else in the company, whose would it be?
  

Ohh tricky one, I would love to have the creative flair and design skills of our Lead Designer Michael and be able to put my words and ideas into designs all on my own. But don’t worry Michael - I can’t draw or design for toffee!

• What’s the best piece of professional advice you’ve ever received?
  

“Don’t be a 9-5 in your approach and attitude towards work. It will pay off”.

This does not mean working all hours - I certainly do not endorse that.  It just means, be there to help get things done, help others, be flexible, agile, and a team-player. Strive towards common goals.

I also think being kind is the most undervalued attribute in business and something I have tried to live by.

The lady behind organising schedules, planning projects and delivering top quality service to clients: Paula.

• What did you want to be when you were young?

A vet, a nurse or working in music. I wasn’t good enough at science to be a vet, I wasn't great at maths and couldn’t use a sewing machine to be a nurse so music it was.

• What was your first job?

At 13 I cleaned in the local pub at the weekends followed by knocking on doors washing cars. My first proper job was when I was 16, I worked in the record library at Piccadilly Radio in Manchester.

• What job would you be terrible at? 

Anything legal or bookkeeper

• If you could only eat one meal for the rest of your life, what would it be? 

Vietnamese bun

• If you could switch roles with someone else in the company, whose would it be? 

It would be Michael or Robin. Outside of being a project manager I’m creative - I really enjoy writing music and playing guitar. I love the branding and design aspects of our work.

I also wouldn't mind switching with Eddy, I’m a bit geeky but my brain doesn’t go deep enough to get my head around the complexities of development.

The lady behind social media posting, website copywriting and blog writing: Monica.

• What did you want to be when you were young?
  

A few professions including a scientist, a fashion designer but mostly a teacher.

• What was your first job?
  

I worked at a pizza takeaway shop. I got to make pizzas from scratch and stretch them out, but sadly didn’t master doing that in the air.

• What job would you be terrible at?
  

I would say bartending, my hearing isn’t 100% and I can’t lip read to save my life! 

• If you could only eat one meal for the rest of your life, what would it be?
  

Hm… tricky but I do love a basic spicy tomato pasta. 

• If you could switch roles with someone else in the company, whose would it be?
  

One of the designers, I really love the work they produce including the eye-catching marketing materials and social media animations. 

• What’s the best piece of professional advice you’ve ever received?
  

To think of any problem as a challenge. Have a positive attitude to any situation. 

We hope you enjoyed getting to know a few of the ladies at 22Group. Even though we're celebrating the ladies, it wouldn’t be a team without a shoutout to the rest of our fantastic colleagues. 

Looking for a digital agency? 

At 22Group we cover all things branding, website and marketing. Offering all three services under one roof allows us to seamlessly design and create unique and striking work. 

We’re really flexible so whether you’re looking for a whole package or one-off campaign work, we can work with you and your needs.

If you would like to find out more or ask any questions - please get in touch. We’d love to chat about a project you have.